AI systems that ship —
and stay shipped.
Rare Technologies designs and builds production AI for operations-heavy businesses. We work in running code, not slide decks — and we make Morana, software for SMS lead re-engagement and booking attribution.
Applied AI, built to run in production.
We work with teams that already have customers, data, and operational complexity — and want AI that fits the way the business actually runs. That means tested code, real observability, sensible failure modes, and an honest accounting of what AI can and can’t do for a given problem.
No model demos that fall over in week two. We build the unglamorous parts — the pipelines, the guardrails, the integrations — that decide whether a system survives contact with real traffic.
Conversational AI
Assistants and agents that hold real conversations on your behalf, with rules, review, and durable state behind them.
Data & pipelines
The ingestion, enrichment, and storage that turn scattered records into something a system can act on reliably.
Messaging & integration
SMS, booking, and CRM surfaces wired together — with the compliance and attribution most teams skip until it hurts.
We’d rather ship one system that actually works than promise five that don’t.
— Rare Technologies, House style
Morana.
A product, not a deck.
Morana is a Rare Technologies product for SMS-based lead re-engagement and booking attribution. It helps businesses revive prior leads through compliant SMS conversations and connect those conversations back to bookings.
Morana — SMS-first lead re-engagement
Import prior leads, run AI-assisted SMS conversations on a business’s behalf, and attribute the bookings that come back.
Open the Morana pageThe fastest path is email.
For consulting engagements, a Morana pilot, or anything else, write to me directly. I read every note.